The project will be implemented in the South-West Region of Cameroon, which is predominantly an agricultural area of the 
Country. To avoid spreading project resources too thin in order to ensure a greater impact, the intervention of the Project will be concentrated in the production basins along the principal road corridors of the Region. These corridors are: the Bamenda – Mamfe – Ekok, the Kumba – Mamfe, the Mutengene – Kumba; Mutengene –Idenau, the Loum- Tombel – Kumba – Mundemba and the isolated rice and potatoes production basin of Akwaya and Nkongle respectively. The project area has been carved out into nine production basins. 

The total surface area of project intervention is estimated at about 14,500 km2 with a population of about 1.5 million inhabitants 
and touching about 600 communities out of the 960 that make the South West Region. The Project area has an active youth, representing about 60% and 52% of the overall population are women.